About Millennial Counsel

Millennial Counsel is a politically neutral UK-based firm established to help politicians, candidates, parties and general decision makers from around the globe better engage with, and ultimately win, young voters - those aged 25 and under - who are often misunderstood or ignored.


Through a wide network and our partnership with Influence 51, an American consulting firm, we offer a diverse and different perspective from most consulting firms. We are not your typical consultants.


Our belief is that whilst ideas are important, the execution of these ideas are far more so - this is where many politicians go wrong. 

Who are we?

Having represented over 10,000 young people as an ex-Member of the UK Youth Parliament, Trib Gosain founded Millennial Counsel in October 2017 after working on several campaigns and seeing the disillusionment between politicians and young people. 


Trib, a 20-year-old student, has experienced both sides of the problem in his 6 years of active involvement in politics: politicians' failure to connect with young people, whose views are not being taken into account as a result, and millennials becoming disengaged with politics. 


Trib is young, but he believes that his age is his biggest asset.